Businesses Idea Quality:
(scale * severity of the pain you are addressing)
x
(effectiveness * quality of your solution)
A brilliant implementation of a solution nobody needs is still a bad business idea. So is a poor solution to an enormous, painful problem. Multiplication matters because strength in one dimension cannot rescue a factor approaching zero.
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There are four values in this equation, and it’s all multiplication.
As any one of the four goes to zero, so does the whole product.
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